Toyota Brand’s First-Ever Global Marketing Campaign: “Start Your Impossible”


As your local Wilkes-Barre, PA Toyota dealers, it’s our pleasure to maintain a full inventory of new Toyota cars. We always want you to have plenty of choices available, which is why we have such an extensive new car inventory. It’s also our pleasure to offer Toyota specials on some of our most popular Toyota models.

Of course, we’re not just Toyota car dealers. We’re also big fans of the Toyota brand and everything it stands for. And we’re thrilled that the car maker recently launched its first-ever global marketing campaign. Entitled “Start Your Impossible,” the worldwide marketing campaign spotlights the Toyota brand’s shift to a mobility company as well as the automaker’s eight-year global partnership with The International Olympic and Paralympic Committees.

“Start Your Impossible” consists of a series of inspiring commercials, which include the following titles:

·        Frozen

·        Thin Ice

·        Lanes of Life

·        Dreams

·        Magic

·        Runner

·        Join the Team

“[The] Toyota [brand] believes that ‘mobility’ goes well beyond cars and that movement is a human right. This campaign, and our worldwide partnership with The International Olympic and Paralympic Committees, are a reflection of our commitment to providing freedom of movement for all,” said Ed Laukes, group vice president, Toyota Division Marketing, Toyota Motor North America. “’Start Your Impossible’ tells the stories of exceptional human strength and triumph.”

"’Start Your Impossible’ is a global corporate initiative that aims to inspire Toyota employees, partners, and customers, and connect them with the company’s core beliefs,” said Noriaki Yamashita, general manager of Sales & Marketing Support Division, Toyota Motor Corporation.

The commercials included in “Start Your Impossible” that have started debuting during the Winter Olympics in Pyeongchang are truly moving and they make us even prouder to be Toyota dealers. To learn more about the Toyota brand’s shift to a mobility company, contact MotorWorld Toyota today.

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